Fred Wilson · AVC · 2013
MBA Mondays
So today on MBA Mondays we are going to talk about something useful – Generating sales leads on a small budget. Every startup that wants to sell something runs into this challenge. I asked Russell Sachs, who runs sales for our portfolio company WorkMarket to tell us how they do.
Why we picked it
A startup sales leader's approach to generating leads on a small budget addresses a universal early-stage constraint with operational detail.
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