Venkat · Ribbonfarm · 2017
The Premium Mediocre Life of Maya Millennial
A few months ago, while dining at Veggie Grill (one of the new breed of Chipotle-class fast-casual restaurants), a phrase popped unbidden into my head: premium…
Why we picked it
The phrase “premium mediocre” names a recognizable consumer tier where polished presentation masks ordinary underlying value.
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